Tiktok vs YouTube/ShutterStock
Slowly but steadily, TikTok is positioning itself as a video powerhouse with a clear goal: to grab YouTube's crown.
According to a report on the website The Verge, the Chinese social network has started a new experiment - and encourages posting full-screen horizontal videos that are more than a minute long.
According to the announcement, TikTok will push these videos for 72 hours after their upload, which will increase their exposure.
This change is a significant step for the platform that has been known until now for its vertical format, adapted for convenient viewing on mobile phones.
Beyond the horizontal videos, Tiktok seems to be going through a process that will make it even more like YouTube.
Recently,
the social network began testing the possibility of 30-minute videos
, several months after it began testing 15-minute videos.
A significant witness for the platform known so far in its vertical format.
TikTok/ShutterStock
This move marks TikTok's ambition to become a platform for all types of content.
The short video app has already made a big splash in the music industry, and has even launched a music streaming service in several countries.
However, it is interesting to see that YouTube is actually going in the opposite direction with Shorts - and giving greater expression to short videos.
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