Hyundai's luxury division Genesis has unveiled two concept cars at the New York Auto Show. The large Neolun and GV60 Magma are on opposite sides of the company's product line but chart a clear direction forward.
When it goes into production, it is possible that as a 2026 model it will compete with the Mercedes EQS, the Cadillac Escalade IQ, the Tesla Model X and other competitors that may emerge by then. Genesis is aiming for a new front that breaks away from its Bentley-like grille.