With all the size and all the impression/manufacturer website
Concept cars are by definition a conceptual exaggeration, a motoring exaggeration not to mention a big deception, but one that sometimes also hides some truth.
This time in the case of Genesis, the two models presented at the New York show show directions that are completely compatible with its road map for future growth.
Calling them "a milestone in the evolution of the brand," the large Neolun and GV60 Magma are on opposite sides of the company's product line but chart a clear direction forward.
In the case of the Neolun, it is an XXL electric crossover and don't be mistaken by the straight and clean lines of its body, it has quite a few tricks.
For starters, it comes without middle beams (B-beams) in its chassis.
This means that opening the front and rear doors (which open "upside down" like a Rolls-Royce), opens up a huge opening into the passenger space.
Without a middle beam and with seats that rotate on their axis by 180 degrees/manufacturer's website
Inside the passenger cabin there are also front seats that rotate 180 degrees and can face backwards and the cabin is heated not by the usual heating system, but by heating the floor, the seats and the dashboard - a heating method that, according to the manufacturer, corresponds with the traditional way in which houses are heated in Korea with underfloor heating. which is beginning to penetrate into Israel as well.
Everything that the manufacturers present in concept cars should always be taken with a limited guarantee, but at least in this case, both the idea of heating the vehicle from the floor is a reason that has already been hinted at in the past, and Genesis states that the matter of canceling Cora B is certainly applicable in terms of production capabilities.
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As we've seen in the past, Genesis is aiming for a new front that breaks away from its Bentley-like grille / manufacturer website
Translated into more practical terms - based on Hyundai-Kia's large electric platform, which also underpins the Kia EV9, this show model is a hint at what the GV90 might be - an electric vehicle with three rows of seats, although only two are visible here.
When it goes into production, it is possible that as a 2026 model it will compete with the Mercedes EQS, the Cadillac Escalade IQ, the Tesla Model X and other competitors that may emerge by then.
Also launching a dedicated performance division called Magma/Manufacturer Site
In regards to the second leg of the display at the exhibition, Genesis presents the "Magma" program, because after the parent company Hyundai brought in the chief engineer of BMW's M sports division - Albert Biermann - what is more natural than to leave him with the same letter.
Beerman was the mastermind behind Hyundai's sporty N models, now he's coming to produce an equivalent version for its luxury division.
The program includes the presentation of high performance versions of each of the cars in the manufacturer's offering and also a hint of a future sports car that will be attached to it.
The list of changes includes lowering and widening the car compared to the regular GV60, new brake calibration, aerodynamic improvements to improve grip and brake cooling.
Technical details about performance have not been published, but you don't need to be a genius to guess that if the base is the E-GMP platform that the Hyundai Ioniq 5 uses and given the performance version of that Ioniq 5, the 5N.
Here, too, we will find two electric motors with a power of at least 650 hp, acceleration in the sector under 3.4 seconds. And for the real fun, a limited slip differential, a "drift" mode that helps maintain power slips, a shorter steering wheel (2.3 turns in N) and more .
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