Record numbers for Ford Pro which consolidates 2023 data. In Italy, in particular, the Blue Oval commercial vehicle brand achieved the highest market share ever, equal to 16.2%.
The results also accompany the first position in the private customer and company channels thanks to a market share of 21.2% and 19,296 units registered. The Transit Custom 1 tonne van confirmed its position as segment leader for the eighth consecutive year, with a 25.7% share. E-Transit dominated the 2-ton electric commercial vehicle segment in the total market with a share of 44.3%.