Ford Pro commercial vehicles have consolidated 2023 data in the Italian market with record numbers and some of the best results ever.
In Italy, in particular, the Blue Oval commercial vehicle brand achieved the highest market share ever, equal to 16.2%, accompanied by the historic volume record, with 27,811 units registered.
The results also accompany the first position in the private customer and company channels thanks to a market share of 21.2% and 19,296 units registered.
"Today we celebrate the results of a truly extraordinary year - commented Marco Buraglio, director of commercial vehicles, Ford Pro Italia - built not only on a completely renewed range of products, but also on the digital and connected services that Ford Pro has launched to reduce vehicle downtime and optimize the operations of its customers".
Ford Pro then achieved its objective of positioning Transit Custom, Ranger and E-Transit on the highest steps of the podium in their respective segments.
The Transit Custom 1 tonne van confirmed its position as segment leader for the eighth consecutive year, with a 25.7% share.
E-Transit dominated the 2-ton electric commercial vehicle segment in the total market, with a share of 44.3%.
Furthermore, it is also the best-selling electric commercial vehicle in Italy, with over 650 registrations.
The Ford Ranger pickup, for its part, confirmed its leadership in the segment, with a total market share of 47.3%.
"The Transit Custom - added Buraglio - is a strategic vehicle for sectors undergoing major transformation such as deliveries and urban logistics. Eight years of leadership confirm how much customers appreciate its extraordinary qualities" "The successes of Ranger and E- Transit - concluded Buraglio - demonstrate how our pickup is perfect for tackling any type of challenge even on the most demanding terrain and confirm the strategic role of our electric van in accompanying companies in the era of ecological transition".
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