iDigital network launched for the first time a trade-in offer for old MacBook computers upgrading to a new computer. "A significant move designed to make Apple prices more accessible in Israel" At the same time, Apple announced the reduction of iPhone prices in Israel.
The networks pointed out that this is an unprecedented move on Apple's part, since not only is this an aggressive price reduction by the giant company's standards, but it is being carried out in the first quarter after the launch of the new iPhone.