The pink share of the car market exceeds 40% - World Motors. More than 40% of cars circulating in Italy are registered in the name of a woman.
In 2023, looking at the new car market, women represent 40.6% of private buyers, one percentage point less than last year. In fact, purchases of new cars by female consumers are decreasing, but purchases of used cars are increasing, rising from 37.9% to 38.3% in 2023. A survey carried out by Findomestic in 2022 showed that 24% of the workforce in dealerships was female.