"I don't have to keep an eye on the screen all the time," says a father whose son is watching the show. • Important eye-level content hosted by musicians - but there is also criticism of season three

• At the top of the ladder of love. "Children of the Tree House"

Perhaps the future generation should not give up so soon after all. The one who likes to say how much he is addicted to screens requires instant gratification and the need for straightforward YouTube content. The "attention deficit generation" is called, and all those who follow, born with a smartphone in hand and with it direct access to all the information in the world. They do not need complex stories, they are told, and do not have the patience for plot development. So, sure, don't talk to them about waiting for a new episode every week. You know: the art of the story is dying, the programming has lost in the war for YouTube, and don't even let us start talking about whole discs. Content as a disposable tool, reality as plastic furniture from IKEA. Until you come across one of a premium tree.

Because somehow, almost as an anomaly to those times, quietly, "Tree House Children" settled into her at the top of your children's love ladder. The series, which began as an album of children's songs by brothers Yaya (Snake Fish) and Ran Cohen Aharonov, developed into a children's show and from there to the series on educational television, where it is currently airing its third season, meeting children and esteemed musicians (Dana Berger, Nasrin Kadri, Ayala Ingadshet, Reichel), and speaks at an eye-level about the issues that will become critical in the lives of their target audience: height, friendship, testimony, outward appearance.

"When my daughter was 2 years old and the Sixteen Sheep discs and Eric Einstein's kids were scratched out for use, I decided to try the music of the big ones I love - from Bob Marley and Lenny Kravitz to Balkan Beat Box, and Fish Snake," Yaya once told a line writer These, in the early days of the project. "She, for her part, moves with satisfaction and listening in the baby chair in the car. I said to myself, 'How do I not have an album to play for, one on which one has the groove I love, and on the other texts that will speak to her as well?'

"I contacted my older brother Ren (a children's writer and educator. F.P.) and asked him to join me on a project that both the children and the parents could enjoy. Together we approached the artists we love most and also have a natural connection to the Grove world, and they happily agreed." That was at the beginning of the previous decade. Today, ten years later, the Cohen Aharonov brothers after a third album, when names like Carolina, Guy and Yahel, Idan Amadi, Yael Dekelbaum and many others have jumped on the galloping wooden wagon.

Those of you who have children must already know her and her qualities. For them, "The Children of the Tree House" is a bright spot for a generation of parents who are already quite worried about leaving their children unattended. "It's a problem to get content you can count on through YouTube," says David Friedman, a father of 6 and 4-year-old girls. "YouTube has an algorithm and they don't care. You are usually five atrocious movies. But on the educational we trust, a section of content that is tailored to children. I do not have to keep an eye on the screen."

"The girls really like the series. They dance and sing some of the songs," says his wife, Michal Cohen. "There are songs that annoy them but they will sing the majority, and also the clips in the series are very cute. You can see that at a budget they did very nice things."

However, the two are not really happy with the show's third season. "Once upon a time, the songs were about a real children's home," says Friedman. "Today the characters have changed and are much more delusional. Sometimes they feel unrealistic like before. The songs have also changed a bit. Suddenly now they are singing 'Come on party, who's coming?'".

Not long ago, the show was at the center of a mini-storm, with a song called "Dad and Dad" performed by Harel Skaat accompanied one of the third season episodes. Skaat sings about a family in which the parents are, by name, two fathers and many who praised the progressive and liberal step of the program's creators. Others saw the poem as normalizing an "abnormal" situation, protesting it to educationalists as well as social networks. As always - the dogs barked and the convoy passed. Or at least continued singing in her tree house.

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