Regional specialties protagonists in the shopping cart with a turnover of 2.6 billion euros, up 6.4% annually. In fact, Italian supermarkets and hypermarkets reported over 9,200 food & beverage products with the origin of origin reported on the label during 2020. This was revealed by the ninth edition of the Immagino Observatory of GS1 Italy, according to which in first place for the value of sales c 'is Trentino-Alto Adige (+ 7%), in particular thanks to wines and sparkling wines, speck, yogurt, mozzarella and milk, followed by Sicily (+ 5.1% among wines, ready sauces and oranges) and Piedmont (+ 3.7%) which, however, is the region with the largest number of products (1,152 references), ahead of Sicily and Tuscany. Exploit then of Molise which gains more and more space in the cart with +24,8% and the title of the most dynamic region of the year, followed by Puglia (+ 14.4%) and Calabria (+ 12.5%).
A real map of regionalism on the table, where for the first time the Immagino Observatory also traces the geography of the sales of regional baskets within the national territory to identify where they are most appreciated.
Thus it turns out that food sovereignty reigns in Sardinia, Trentino-Alto Adige and Friuli-Venezia Giulia, while in the other regions there is a greater "melting pot". For example, the "made in Lombardy" basket finds particularly fertile ground in the South, especially in Calabria, Sicily, Campania and Basilicata, while the products of Piedmont and Trentino-Alto Adige are stronger in the North. Finally, the Campani basket is popular throughout Italy, in particular among Tuscans, Lombardy, Liguria, Lazio and Emilia-Romagna. (HANDLE).
