No more traditional cassettes or CD-ROMs, make way for story boxes.
Thanks to its speaker, the child can listen to his favorite stories independently.
More than ten references exist and, in total, these boxes represent a market of 15 million euros in France for the year 2021. But one model is particularly successful, that of the Lunii, marketed at 60 euros.
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Who is behind Lunii, the “story box” for children?
In five years, more than 1 million copies have been sold and Lunii displays
"50% of sales of storytellers at JouéClub
", indicates Franck Mathais, spokesperson for the group.
Using Lunii is simple: the child turns a yellow button to choose his hero, Gaston or Suzanne, then he defines the place in which he will venture, which character he will meet and with which object he will interact.
A total of 48 audio stories are included with the purchase, or over three hours of listening.
"This allows you to develop your imagination, but it is also an alternative to cartoons and ...
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