Kaufland, Lidl and Co.: Products are now even more expensive – is the manufacturer to blame?
Created: 05/09/2022, 16:25
By: Dominik Jahn
Products even more expensive thanks to Unilever.
Manufacturer continues to raise prices.
© Fabian Sommer/dpa
Kaufland/Lidl/Aldi: Customers of the food giants have to pay more.
Consumer goods group Unilever sees responsibility in retail.
Aldi only spoke openly about the first massive price increases at the beginning of April, as echo24.de reported.
The discounter giant had also indicated how costs could fall.
At Kaufland and Lidl from the Schwarz Group, based in Neckarsulm, people were much more cautious in this regard.
Food companies were reluctant to comment.
Now customers in supermarkets and discounters have to dig much deeper into their pockets for even more products.
As reported in several business and financial newspapers, the consumer goods group Unilever is continuing to increase prices for certain products.
Consequences for Kaufland and Co.: Unilever makes a profit with price increases and continues to increase
In view of Unilever's enormous growth, the renewed price increase seems inappropriate.
According to the
, the company got off to a good start in 2022 with increasing revenues -
"by 11.8 percent to 13.8 billion euros, as the company announced in London"
According to the report, one benefited in particular from price increases.
These accounted for more than eight percent of the growth.
Unilever is a British company based in London.
The company is one of the world's largest manufacturers of consumer goods.
According to its own information, around 400 brands in over 190 countries belong to the group.
The main lines of business include the production of food, personal care and household products, cosmetics and textile care products.
Among the brands are Knorr, Langnese, Pfanni, Mondamin, Domestos and Ben & Jerry's.
So now prices are set to go up.
At Kaufland, Lidl and Aldi, among others, the purchasing costs of the customers continue to rise.
Unilever also cites the effects of the Ukraine war as a reason.
When asked by
it said: "Our industry, like many others, is experiencing a sharp increase in the cost of raw materials.
The current situation has exacerbated this even further.”
Products at Kaufland, Lidl and Aldi are more expensive: Unilever wants to absorb possible losses
The financial magazine
writes that those responsible are assuming
“significantly higher costs in the second half of the year”
Unilever told the editors that the price increases were hitting the company hard.
Accordingly, “not only raw materials are affected
, but also services and transport”
According to the Handelsblatt report, the price increases will affect Lidl, Kaufland and Aldi products such as Pfanni, Dove and Langnese.
The manufacturing giant Unilever is therefore
“expecting costs of 2.7 billion euros for the second half of the year”
They had expected around 1.5 billion euros.
The higher prices are intended to absorb larger losses.
Unilever explains price increases: Lidl refrains from making a statement
Lidl did not want to comment on how the prices are received by customers.
to "generally not give any information on pricing"
Kaufland is also holding back, but also wants to try to
“continue to offer a large selection at reasonable prices”
At Aldi, according to their own statements to the editors, all possibilities should first be examined "to
absorb additional costs elsewhere - also by reducing our margin"
Unilever, on the other hand, said the focus was on
"ensuring that the raw materials needed get to the plants despite the many restrictions"
They want to continue to offer the extensive product portfolio without restrictions.
The consumer goods group also writes: “We are also making great efforts to reduce our own costs as much as possible without compromising on the quality of our products.
Investments in innovations, marketing and our employees are essential, as this distinguishes us as a large branded company".
Falling prices: Unilever sees responsibility at Lidl, Kaufland and Co.
Customers therefore do not have high hopes for prices falling in the near future on the shelves at Lidl, Kaufland, Aldi and Co.
Unilever is also very aggressive in dealing with price increases: "Plans on how we can pass on these increased costs are therefore essential."
There was no information about falling prices: "We also cannot give you any information about possible future price reductions, as these depend on many factors such as raw material prices and transport costs." Unilever pushes possible price regulations in the direction of Kaufland and Co. and finally explains: " In addition, retail has price sovereignty.” At least Aldi explained that as soon as the situation on the market eases,
“price advantages will be immediately taken into account in our sales prices”