The "I do not like" button arrives on Tiktok to express your dissent against a comment.
A novelty that aims not to create discussions or discontent on the platform, hiding the total number from the view of subscribers.
"We've created a new way to hear feedback directly from our community. This allows us to better identify irrelevant or inappropriate comments, to foster authentic interactions," says TikTok.
The app began testing the button in April, ahead of a global launch in the past few hours.
In addition to not being publicly visible, the click on the button will not send a notification to the content creators but will mainly serve the moderators to understand if a comment is respecting the guidelines of the app, as in cases of hate speech, spam and trolling .
The "I do not like" button does not, however, replace the standard methods for reporting inappropriate posts or comments, which damage the rules of behavior of TikTok.
With the launch, the app developed by the Chinese ByteDance joins several other digital platforms that have experienced a sort of "dislike" on their channels.
For example, YouTube offers a "like" button for comments, but the dislike count is private.
Reddit has taken a more transparent route, with the total counts for positive and negative votes being public.
In February, Twitter launched the test for the down arrow, available only for replies and not for posts, with the total hidden from users.
TikTok has been thinking about thumbs down for some time.
Social media expert Matt Navarra first spotted him in March 2020.
/cloudfront-eu-central-1.images.arcpublishing.com/prisa/6PCYWBT5HNGIBCP74GX6LHK74Y.jpg)
