The shell-like clear plastic protecting the latest fashion doll will be frantically ripped off and quickly thrown away.
Like all those cardboard boxes, covered with a pretty gift wrap, emptied of their polystyrene beads or bubble wrap designed to properly wedge the toys inside.
On the evening of December 24, or the morning of the 25 according to your habits, an impressive quantity of waste, no less than 20,000 tonnes in total for France, according to calculations by the company Citéo, a recycling specialist, will go directly to the bin.
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