Probably the couch potato look is a look that many of us adopt in the winter, when there is no strength to move any non-essential organ, but a collaboration between two huge companies could be just the kick in the rear that we all need to get up and move our bodies a bit.
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The streaming giant Netflix is flexing its team muscles, lovingly embracing the sportswear giant Nike in a first collaboration that is all about toning and fitness.
What awaits us?
Starting next week, the network will offer its subscribers a selection of 90 different programs with 30 hours of "Nike Training Club" content, a well-known training program of the brand based on the old popular application of the same name.
Ready to sweat?, Photo: Getty Images
In case you were wondering if the program will train you for the next season of "Ninja Israel" or get you a place of honor on the next Olympic team, we will be told that it will include a variety of training for viewers of all fitness levels, including strength training, aerobics and yoga, which will of course be conducted by certified trainers , fit and with an inexhaustible reserve of energy and cubes in the stomach.
It is true that the good news is that you are on your way to getting in shape, but the slightly less happy news is that according to the announcements on the Netflix website, only half of the content (which means they are about 45 episodes) will be available from next week.
The rest will go live during the next year.
In a press release about the collaboration, Nike stated that the new initiative is "part of its vision to inspire everyone to make movement a daily habit", they concluded.
The content included in the pilot includes leading programs that have been selected to focus on enjoyment and encourage a consistent athletic journey with minimal equipment that is suitable for those just starting out, as well as for more experienced athletes."
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