The desert is finally blooming.
Chickpeas dish of factory hummus (photo: David Rosenthal)
One of the necessary things in an urban workplace is an adequate culinary environment.
Unfortunately, the northern part of Ibn Gvirol Street does not meet the criteria of such an environment.
The wealth of cuisines is present south of Elozorov, and the more you watch, the more you will feel that you are stepping more and more towards the desert.
Once upon a time, years ago, there was a mythical blessed falafel on Milan Square, but for several decades now the section of the street between Penkes and Beni Dan has been struggling to find an identity and produce a quality food station.
Places open and close, when the little traffic in this area is added to a difficult objective difficulty - the light rail works, which make it much less attractive.
I didn't think I would get to step there any time soon, but an innocent flyer that arrived on my desk a few days ago revealed to me that at 177 Ibn Gvirol, a few tens of meters from the base in Beit Walla!, a new place has opened - Hummus Factory by its name.
This was an eye-opening news, because we are quite fed up with the online orders, which, in addition to their already high cost, become even more expensive with the shipping fee and the tip.
Today, to order at Walt or Ten Bis, you need two or three partners and an oppressive production, and lo and behold - now there is a new place to test, right below work, and independent of external factors.
Show around.
Factory hummus (photo: David Rosenthal)
They have nothing to rely on except quality and building a reputation, and it has to be fast because the work here won't be finished tomorrow
I admit, even though I had the exact address marked, it wasn't too intuitive to find the place.
There is still no signage in Hummus Factory, the narrow and dusty street does not allow easy access and the view of a carved road and sand mountains does not exactly resemble the one seen from the Champs Elysees or even from the German colony in Haifa.
These are not easy opening conditions for any restaurant, certainly not one that has just started.
Given this starting point, the only option for the guys at Hummus Factory is to be excellent.
Not just good but great, ones that justify their presence.
They have nothing to rely on except quality and building a reputation, and it has to be fast because the work here won't be finished tomorrow.
Luckily, they are a three minute walk from me, which allowed me to pop in not once but twice, order four of the dishes on the menu (and share some with a colleague) and deepen the impression.
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Fresh and refreshing.
The rattle of hummus factory (photo: David Rosenthal)
It's not top hummus, but everything around it is precise and delicious in a different way.
There is a show around him and that is perfectly fine
For the first time I ordered Shakshuka with eggplants (NIS 45).
The dish was prepared from scratch and on the spot (this is not always the case. There are places where the shakshuka is already prepared on a pan and they simply fry it again).
It was served to me about fifteen minutes later on a hot plate, with two hot and fresh pitas on the side.
My comment about the shake is that it was a little runny, but my responsibility does not fall short of theirs - if you want the dish thicker and the egg harder, mention it.
I didn't mention.
I also took grain hummus (NIS 35).
It was tasty and generous, which is not obvious, because there are chickpeas that do not serve such a rich dish.
The hummus is a bit too salty and sour, but the seasoning is really tasty, so those who like dominance will fall in love with the dish.
The schug, for example, is divine, and the lemon sauce also feels different.
It's not top hummus, but everything around it is precise and delicious in a different way.
There is a show around him and that is perfectly fine.
Three days later I came again.
This time I was more modest and ordered a pita with chickpeas (NIS 40).
Here too the saltiness was felt and the seasoning won.
The cumin went well with the fried onions and the hot and fresh pita and created a dish that was pleasing to the palate.
It wasn't too big, but it certainly didn't put other dishes in the genre to shame.
It was fresh and hot, the pita was firm and fun and my feeling was one of victory - not only because both visits were crowned with success, but because I can finally just go and order without big productions and without oppressive price increases.
How did it come out?
We've reached the bottom line - the KMA index (quantity-price-quality from 1 to 10). In all three parameters, Hummus Factory stood up successfully. There were a number of small things that prevented a perfect score, but overall, and especially in relation to the place that is still being run, the potential is there Skyrocketing. The quality is excellent, the quantity is generous, the price is just fine - an easy 8.5 score.
Now we just have to hope that with its difficult absorption ropes, Hummus Factory will survive. It certainly deserves a fair chance.
Hummus Factory - Ibn Gvirol 177 Tel Aviv.
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