Icon: enlarge
The favorite:
Porsche boss
Oliver Blume has made
billions in profits and has brought a new culture into the company.
A model for the group?
Photo:
Julian Baumann for manager magazin
Herbert Diess, although CEO, will always remain an outsider at Volkswagen.
That became apparent in August 2019. A hundred employees met in front of the headquarters in Wolfsburg to commemorate the recently deceased Ferdinand Piëch, the man who first ran Audi, then Volkswagen and later united VW and Porsche.
For many, Piëch is something like the founding father of the world's largest car company.
The group stood behind a large black and white portrait of the patriarch.
On the left, supervisory board chairman Hans Dieter Pötsch (69), works council boss Bernd Osterloh (64) and HR director Gunnar Kilian stood.
Close together, black suits, black ties.
Everyone has been in this group for a long time.
CEO Herbert Diess (61) was on the right.
Gray trousers and blue jacket, open shirt collar.
Alone.
Diess has been leading Volkswagen AG since 2018; he came from BMW in 2015.
He hasn't really arrived in Wolfsburg to this day.
He won't either.
Continue reading with
Understand economy.
Achieve more.
Exclusive insider stories, trends and backgrounds.
Your advantages with manager magazin +
Icon: Check
All articles on manager-magazin.de
Exclusive research by the editorial team and the best of "The Economist"
Icon: Check
Read the manager magazine
as an app and e-paper - on all your devices
Icon: Check
Try one month for free
Cancel anytime online
All articles in the manager app
for only € 24.99 per month
One month for € 0.00
Try now for 0.00 € Buy nowArrow to the right
Already have a digital subscription? Register here
Restore iTunes subscription
manager + is processed via your iTunes account and paid for with a purchase confirmation.
24 hours before it expires, the subscription is automatically renewed for one month at the current price of € 24.99.
You can cancel the subscription at any time in the settings of your iTunes account.
In order to use manager + outside of this app, you must link the subscription to a manager ID account immediately after purchase.
With the purchase you accept our general terms and conditions and privacy policy.