At the table with Miuccia Prada and Raf Simons

It was the most anticipated moment of this Milan Fashion Week.

The first collection of Miuccia Prada and Raf Simons, four hands under the Prada label, announced at a surprise press conference on February 23 in Milan.

To compensate for the impossibility of presenting this spring-summer 2021 under the usual conditions, the brand has found a way to “make an event” this unprecedented collaboration.

Appointment is given at Girafe, place du Trocadéro.

Fifty guests flock to the Parisian restaurant - a majority of journalists, a few celebrities and influencers who are friends of the house, a handful of customers.

An applied format, with more or less people, in Shanghai, Berlin, Dubai, Moscow, Istanbul and Tokyo.

In the center of the room, giant screens.

Already last July, Alessandro Michele at Gucci initiated this new way of revealing his fashion by privatizing the popular and trendy bar Chez Jeannette (Paris 10th).

The idea?

Give a taste of

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