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Bentley: The luxury brand among the VW subsidiaries

2021-02-16T12:07:35.829Z


Like Rolls-Royce, Bentley stands for classic British luxury sedans. As the purveyor to the British royal family, Bentley provided the Queen with her own state limousine, of which there are only two copies.


Like Rolls-Royce, Bentley stands for classic British luxury sedans.

As the purveyor to the British royal family, Bentley provided the Queen with her own state limousine, of which there are only two copies.

  • The

    Bentley car brand

    was founded in London in 1919.

  • Bentley was part of Rolls-Royce for a long time

    .

  • In 1998, Volkswagen and BMW split the two British brands between themselves.

London - When

Queen Elizabeth II

keeps official appointments in her kingdom, she sits in a

Bentley

.

The exclusive Bentley State sedan costs an impressive 11 million euros each and contributes significantly to the

image of

the

car

brand as a British luxury brand.

Bentley: The Story

The

Bentley car brand

was founded in 1919 in the London borough of Cricklewood by

Walter Owen Bentley

, a passionate racing driver who had previously sold French cars with his brother.

The first

Bentley

models

found numerous buyers, but the company ran into financial difficulties as early as 1925.

In the following years, the British racing driver

Woolf Barnato

helped

with several cash injections and became the main shareholder and CEO at the same time.

He was one of the so-called Bentley Boys, young racing drivers who celebrated great successes in the Bentley at Le Mans 24-hour races, among other things.

Nevertheless, Bentley Motors Ltd.

did not survive as an independent company and was taken over by Rolls-Royce in 1931.

Bentley and Rolls-Royce

Rolls-Royce kept the

Bentley

brand name

and sold numerous

models

under this name

in the decades

that followed.

Bentley and Rolls-Royce vehicles were manufactured in a single plant in the northern English city of Crewe.

The

two identical models Bentley T-Series and Rolls-Royce Silver Shadow became

one of the greatest successes in the company's

history

in 1965. Bentley was always considered to be the sportier

car brand

, which many people preferred to those who were perceived as conservative and pompous Rolls-Royce gave.

Bentley: takeover by Volkswagen

In 1997,

Vickers plc

, the parent company of

Rolls-Royce Motors

, announced the sale of the automaker and with it the

Bentley brand

.

Since the German

BMW AG

had been working closely with Vickers for a long time and manufactured engines and other auto parts for Bentley and Rolls-Royce, it was considered a predestined buyer.

It was

outbid

by

Volkswagen AG

, but BMW secured the naming rights to the Rolls-Royce car brand.

This led to the separation: BMW AG now produces under the name Rolls-Royce Motors, while Volkswagen AG operates the new, old car brand Bentley Motors Limited independently.

After models based on Rolls-Royce had been sold for a few years, from 2009 only Bentleys based on Volkswagen came onto the market.

Bentley: The most important models

A selection

of

Bentley

models

:

model

model

Car type

4 ½ liter "Blower Bentley"

1926-1930

race car

Derby

1933-1941

limousine

R-Type Continental

1952-1955

limousine

T-Series (T1 and T2)

1965-1980

limousine

Mulsanne

1980-1992

limousine

Brooklands

1992-1998

limousine

Arnage

1998-2009

limousine

Continental Flying Spur

since 2005

Coupe

In 2016, Bentley presented its first SUV, the Bentley Bentayga.

With the Bentley EXP Speed ​​8, the car brand took part in the Le Mans 24-hour race for the first time in over 70 years and even won it in 2003.

Bentley: Chairman and CEO today

After the takeover by

Volkswagen AG

, the British car brand Bentley was initially run by German

CEOs

.

Wolfgang Dürheimer

was Brand Board Member for Bentley and Bugatti from 2011 to 2012 and from 2014 to 2018.

In 2018, the Briton

Adrian Hallmark moved

from Jaguar Land Rover to Bentley and was appointed as the new CEO and Chairman of the Board of Management.

In 2020 the company announced that it would only manufacture electric vehicles from 2030.

Bentley: Image

Bentley

maintains its

image

as a British luxury limousine, not least as a purveyor to the court of the British royal family.

Great Britain's most famous spies also drove Bentley: John Steed ("With Umbrella, Charm and Bowler Hat") drove a total of five Bentleys in three seasons of the series, while James Bond drove a Bentley Mark IV in the film "From Moscow with Love" (1964).

Source: merkur

All news articles on 2021-02-16

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