As you certainly know, last night he was named the winner of the new Gaudiano proposals, with
the song "Gunpowder"
.
After analyzing the conversations relating to the first evening of # Sanremo2021, Ansa and DataMediaHub analyzed the presence on social networks of the eight rookies in the week from 27/02 to 05/03.
On Facebook one of the eight, Dellai, does not have a fanpage, while on Instagram they are all present.
As for Facebook, the largest number of followers are for Davide Shorty who can count on a fanbase of just under 74,000 followers.
Far behind the winner of the beginners category just over 6 thousand followers.
If Shorty is always in the lead for the absolute number of interactions generated, the situation changes as regards the rate of interaction, or involvement if you prefer.
In this case Gaudiano stands at an engagement rate of 17.54%.
Just below Folcast's 18.47%.
If these are the results of the week under consideration, however, it should be noted that the engagement rate generated by the winner of the new sketches was 32.22% for yesterday alone, while Folcast, which remains second in terms of interaction rate, stands at 24.29%.
Finally, again with regard to Facebook, over 20% of the interactions of the last week for Gaudiano are given by the "reaction" of the heart.
Gaudiano is also the one who has gained the most followers in the last week with a growth of 2,851 fans (+ 83.95%).
Seeing it like this, Gaudiano comes out the winner even on the most populated social network in Italy.
If this is the photograph regarding Facebook, on Instagram, where all eight competitors of the new proposals are present, it has commonalities but also differences.
Always Shorty the one who has the highest number of followers but in this case Gaudiano is third with over 17 thousand people who follow his account.
As for Facebook, also on Instagram Gaudiano is the one who sees the greatest growth in followers in the last week, going from 3,542 on 27/02 to the current 17,022, equal to + 380.5%.
Above all, the winner of the rookies, despite a gap of about 50 thousand followers with Shorty, is in second position for number of interactions (32.972) and in first place for interaction rate (40.08%).
On Twitter, also in the last week, Gaudiano obtained 13,384 citations from 2,662 unique authors, whose contents involved (likes + comments / replies + shares) 71,562 people.
Certainly not an amazing result, while instead the potential range (“opportunity to be seen”) is astounding, which stands at 64.77 billion impressions, which we reasonably estimate to be 3.23 billion impressions actually generated gross of duplications.
This result is naturally generated by the great media amplification generated by online information sources, starting with ANSA of course.
