King Rolex, King Rolex: this is the sober name of the brand new report on the best of Swiss watchmaking.
According to this document signed Morgan Stanley, the top trio has remained the same in recent years, between the crown brand, Omega and Cartier.
Patek Philippe and Longines succeed him to complete the Top 5. With the independent houses definitely having the wind in their sails, Audemars Piguet and Richard Mille follow, ahead of Tissot, TAG Heuer, IWC, Breitling, Hublot and Jaeger-LeCoultre.
The best progress can be attributed to Tudor, now 14th ahead of Vacheron Constantin.
Breguet, Blancpain and Rado complete the Top 20.
Omega
But in a market that fell by more than a fifth last year, only six Swiss Made brands are
“billionaires”
in terms of turnover, in euros as well as in Swiss francs.
Of course, if this classification were extended to the whole world, it would undoubtedly be advisable to add Apple, stronger on its own than all Swiss made, but also the big names of Made.
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