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Oscars had the lowest audience in their history

2021-04-28T18:01:54.027Z


Despite the intrigue surrounding the 93rd Oscars, the event did not get the audience it expected. Watch the best moments of the Oscars 2021 2:12 New York (CNN Business) - Hollywood's biggest night, the Oscars, was also its lowest-rated. The 93rd Academy Awards tried to cover a lost year in film with a load of intrigue. The ceremony included a venue change that allowed for a maskless audience, a film-style production directed by director Steven Soderbergh, and a change in format with a surpri


Watch the best moments of the Oscars 2021 2:12

New York (CNN Business) -

Hollywood's biggest night, the Oscars, was also its lowest-rated.

The 93rd Academy Awards tried to cover a lost year in film with a load of intrigue.

The ceremony included a venue change that allowed for a maskless audience, a film-style production directed by director Steven Soderbergh, and a change in format with a surprise ending.

But none of that could save the Oscars from having the lowest audience ratings in their history, by a considerable margin.

  • ANALYSIS |

    The 2021 Oscars tried to excite the industry, but they didn't put on a great show

The prestigious awards show drew an average of 9.8 million viewers to ABC on Sunday, according to early Nielsen figures.

This figure is 58% lower than last year, which at the time was the edition of the Oscars with the lowest audience, in which 23.6 million viewers were registered.

The show remains one of the most watched television events.

However, its number of viewers represents a sharp drop from what it used to be.

Just seven years ago, the Oscars had more than 40 million viewers.

Hispanic Americans at the Oscars 2021 3:51

So why have they lost so much audience?

For countless reasons.

Audience ratings for awards ceremonies in general have suffered during the pandemic.

The number of people who tuned in to the Emmys, the Grammys and the Golden Globes has recently plummeted.

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In addition, the Oscars also faced the challenge that many of the films nominated for major awards were not well known to the general public.

Hollywood retained a good portion of the top hundred, hoping audiences would return to theaters later this year and in 2022. The Oscars are a kind of ad to go to the movies, and a lot of people haven't been able to. do it in more than a year due to the pandemic.

As for the show itself, the reviews were very mixed.

The Oscars 2021: this was the awards ceremony 1:57

Some critics acknowledged the uniqueness of the event and that they did the best job possible, considering the circumstances.

Others felt that it was too strange for their own good.

The decision to move the award ceremony for best picture, from the end of the event to a previous segment, was the most notable change.

The consensus was that the show tweaked the categories in the hope that Chadwick Boseman, the clear favorite for the best actor award and who tragically passed away last year, would win.

This would give the show and Boseman, who was nominated for his work on "Ma Rainey's Black Bottom," a huge and emotional farewell.

  • Chadwick Boseman did not win the Oscar for best actor contrary to what was expected

Instead, the Oscars came to a disappointing end when the award went to Anthony Hopkins for his performance in "The Father."

Hopkins did not even attend to accept the Oscar.

"It is true that simply organizing these awards during the pandemic allowed experimentation, while easing the usual pressure to maximize viewership," wrote Brian Lowry, a CNN media critic, in his review.

"That is the only reasonable explanation for changing the traditional order of awards and awarding the best picture before the major acting categories, setting the stage for the awkward end of the night."

Although the number of viewers dropped considerably, Lowry added: 'It will be difficult to determine to what extent this goes beyond the hands of the producers and to what extent it is due, at least in part, to a broadcast that has too often given the impression of being a fundraising campaign on public television. '

Oscar awards

Source: cnnespanol

All news articles on 2021-04-28

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