Filming their parade has been the great challenge for fashion brands in this pandemic which has deprived them of Fashion Week and events abroad. Many other cultural industries have given up their events for over a year, such as the Cannes Film Festival. Luxury houses and independent designers alike have continued to present their collections through films that have become increasingly sophisticated creative objects over the months. At Louis Vuitton, whose famous slogan L'Âme du voyage has been undermined, we can now assess the fruit of these efforts. Thus, when before the crisis, a parade (all brands combined) broadcast live on the internet reached at best 10 million views, the last of the trunk maker, filmed without an audience in March at the Louvre, recorded more than 110 million… "
This leap is partly linked to distance and confinement, but above all it shows that interest in fashion continues to grow
”, rejoices
This article is for subscribers only.
You have 78% left to discover.
To cultivate one's freedom is to cultivate one's curiosity.
Continue reading your article for € 1 the first month
I ENJOY IT
Already subscribed?
Log in
