The second-hand fashion figures speak for themselves: a market weighing 1.2 billion euros in France, growth of 15% to 20% per year during the next five years, and a turnover that should overtake that of fast fashion by 2028. Who would have thought that Kiliwatch would dethrone H&M?
And above all, who would have imagined that second-hand clothing departments would set up on the floors of department stores on Boulevard Haussmann, whose economic model, since the early 2000s, had been geared towards luxury and international customers, in Asian particular?
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In the absence of these wealthy tourists, these temples of consumption have no other choice but to speak to "locals", to encourage them to open their doors and to resume their popular mission.
“In fact, we realized that it was time to win back the hearts of the local public before the Covid.
And for a simple reason: the share of foreigners being very important, our growth lever
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