• The gaming channel

• The magazine

XSOLLA's online store that helps developers grow

The video game trading company responds to industry and development in Apple's lawsuit against Afik and helps mobile and PC developers earn more and reach gamers everywhere

Tags

• Gaming

Gaming channel system

Wednesday, 27 October 2021, 13:25 Updated: 13:26

• Share on Facebook

• Share on WhatsApp

• Share on general

• Share on general

• Share on Twitter

• Share on Email

0 comments

The Xsolla trading company is the world leader in video games, and is in a unique position that allows it to offer first-class solutions that help developers profit from the latest news regarding app stores and additional payment methods. Since its inception in 2005, Xsolla has assisted thousands of game developers and advertisers of all sizes to promote and monetize their games around the world and across different platforms.

As an innovative leader in mobile gaming, Xsolla continues to solve the complexity inherent in distributing, marketing and generating profits globally so that their partners can increase audience, engagement and revenue. With offices around the world, Xsolla currently works with major gaming entities such as: Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and many more.

Through xsolla's mobile gaming web store, developers can expect up to a 40% increase in their revenue and reach new players in new areas that were previously unavailable to them.

Xsolla Web Shop solves many challenges that developers face;

Such as exposure capability, profit margin reduction, lack of control over user experience, access to local means of payment, in-game marketing, more efficient user acquisition, effective collaboration with creators and influencers and more.

Good to know (promoted)

Heart attack: how to prevent and what to do in case he appears

To the full article

(Photo: Official Website)

These were three pieces of news that changed the entire industry and led to this opportunity coming at an ever-perfect timing: The Epic v Apple ruling allows app store developers to refer users to other payment systems, bypassing a 30% cut in app payments charged by Apple. In the same breath, Apple announced its willingness to allow the use of alternative means of payment outside the app store. The third reason is South Korea, which has passed the first law of its kind in the world that requires Apple and Google to open their platforms to alternative payment systems.

This is combined with the fact that Apple and Google have explicitly stated that cross-platform games can sell IAP outside of mobile apps, leading to the conclusion that developers are about to realize their full global revenue potential, increase profit margins and build stronger relationships with their players.

Yoshiu Osaki, President and CEO of IDG Consulting, said in a statement to Xsolla, “Although this is the first day to determine the level of potential impact from Apple's decision, it is a positive first step in expanding consumer choice as well as increased profitability and business models for developers who desperately need it. .

We believe it's absolutely positive for the industry, but execution and application on the part of Apple and the developers are the key. "

Chris Yoish, President of Xsolla responded:" Xsolla anticipated this drastic change earlier this year when we launched a number of products used by some of the world's largest gaming companies Tighter with the gaming audience in their mobile and PC games.

We have now combined these products and everything we have learned into a new and elegant solution called the xsolla Mobile Games Shop (xsolla Web Shop).

Reliable gaming expertise

With a powerful and durable system of tools and services, Xsolla has helped video game developers and distributors for over 16 years market, sell, connect and streamline their games worldwide, by carefully examining the changes in the gaming industry to position partners in position for continued success.

In 2020, digital and mobile wallets were used in about 45% of global e-commerce payment transactions, making the digital wallet the most popular means of payment in the world.

This number is expected to rise to over 60% by 2025. Consumers are more likely to pay with digital wallets in countries like Malaysia and India, and other areas where credit cards are not the main means of payment.

By connecting to the xsolla web store solution, developers get instant access to more than 700 means of payment, including the most popular in Southeast Asia.

So how does the xsolla web store help game distributors?

The unique combination of selected Xsolla tools and services allows the user to add virtual currencies and virtual items to their accounts using their preferred local currency and means of payment and offers multilingual display support. In addition, the solution gives developers the tools to extend the life of mobile and PC games beyond app stores and other platforms.

"Through Xsolla's web store we help game developers think and expand their games across multiple platforms to expand their business to new markets and increase their audience," said Anton Zelnin, head of the gaming department at Xsolla. "The opportunities are even greater, and we've seen amazing success stories from partners who have incorporated this solution."

But the Xsolla web store is much more than selling in-app purchases through a branded location under your control.

The solution includes a wealth of benefits for developers and distributors from all over the world, including savings in platform payments, accessibility to new areas and increased use, and a host of other advanced and effective options for users.

The future of mobile gaming is exciting.

There are many opportunities to reach new revenue and expand your audience through a multi-platform customized experience that meets the needs and desires of the players.

With the proposed changes in the app store, Xsolla sees the possibility of driving shared momentum for the business growth of mobile games for its existing and potential partners.

• Share on Facebook

• Share on WhatsApp

• Share on general

• Share on general

• Share on Twitter

• Share on Email

0 comments