Companies selling CBD, cannabidiol, a molecule extracted from hemp, are growing like mushrooms.
According to the Trade Union of Hemp (SPC), in July, there were more than 500 stores of this type in France, ie about four times more than in 2018. To stand out and announce its arrival on the market, the one of them had the idea of making the City of Light look like an open-air garden for a few days.
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“Paris is very concrete.
In recent years, there have been fewer cars, more pedestrians, cyclists and shared gardens.
The idea therefore came naturally to us to give more greenery and to place this plant, subject to controversy, in particular because of the lack of information concerning it ”, explains to
Figaro
, Benjamin Blaise, founder of Botanys, which mainly sells cosmetics and CBD oils.
150 plants from an organic producer in the Creuse were therefore placed in different places such as the Sacré-Coeur, the Eiffel Tower but also places of the Bastille and the Nation, as well as in many gardens and green spaces, such as as the Champs de Mars, the Montsouris park, the Bois de Vincennes and Boulogne and small parks. They mark the launch of the company's website last week and will not be removed after the event.
“When we installed the plants, we were able to talk to people who all had a good reaction.
They were attracted and very interested, ”says the 39-year-old.
“We want to offer the best of plants and democratize well-being, especially in a city like Paris which lacks green spaces.
It is a way of taking the flower out of the garden to say: 'We lack it, we want more' ».
A small sign positioned in front of each shoot mentions a QR code which allows you to benefit from a 20% discount on the entire site during the time of the operation, until next Sunday.
In addition, a contest * was launched to win the equivalent of one year of products.
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"We work with Swiss cannabis and CBD producers who are both rigorous, serious and precise, while respecting the level of THC (
tetrahydrocannabinol, the main active molecule, which has a psychotropic effect and is addictive, editor's note)
below the 0.2% requested by the European Union, ”explains Benjamin Blaise.
Below is the map of all locations:
The map to find Botanys plants.
Botanys
*
Share a selfie on Instagram in front of one of the plants, in a story or on your feed, subscribe and mention the @botanys_fr and #botanys account
.
https://botanys.fr/
