MIRROR has been in the army for three years, and 12 members can be seen on TV, Instagram, Facebook, and even on buses, MTR, trams and other means of transportation. Their layout advertisements are ubiquitous, and the proportion of advertisements has reached a record high. , become a counter-market oddball.
MIRROR has captured the advertising industry because of the strong support of "Mirror Fans", the products endorsed will be quickly cleared, and advertisers have to admire their ability to carry goods.
In addition, the changes in the social environment in Hong Kong have also created this upsurge. The 12 "Mirror Boys" are in the right place at the right time and place. To exaggerately describe it as "one team saves the whole family".
MIRROR popular Wang Jiangtao conservatively estimates that he has received at least 20 advertisements in the first four months of 2021.
(IG @keung_show)
Zeng Jinqiang, a senior advertiser who founded the Bees Group, an advertising and marketing group in 2012, analyzed: "From the end of 2020 to the beginning of 2021, MIRROR has really helped the advertising industry. We are affected by the social and political environment, and suddenly we don't know who to find an endorsement. Too yellow and too blue dare not use it, and there are many TVB haters (haters) in the market, that is, TVB artists should avoid using it. At this critical moment, MIRROR just appeared, they are relatively less sensitive, and help the industry solve the problem of finding a spokesperson. "
However, Zeng Jinqiang believes that if MIRROR's monopoly on the advertising market continues, it will not be a good thing for the industry...
For details of the conversation, please read the 299th issue of "Hong Kong 01" e-weekly (January 10, 2022) "
MIRROR dominates the advertising industry with "one team to save the whole family"?
Advertising expert Zeng Jinqiang: Long-term impact on the industry
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