The restaurateurs are outraged following the announcement by Tan Biss about the company's commission increase of about 25%.
Some of the restaurateurs, who have started a group called "Disconnecting Giving a Bite", have informed the company that they intend to abandon its services, due to this increase.
Shai Berman, CEO of the Restaurant Association, told Israel Today that "this is a very big event.
Let Bite intends to increase the commission for every customer who eats at our restaurant and pays with a Give Bite card.
The clearing fee will be 7.5% plus VAT, which is almost 10%. For a delivery order, this is a 12.5% VAT surcharge.
With the courier cost we pass the 30%.
The restaurateurs are upset.
I think there are hundreds of restaurateurs who have disconnected from their service and I estimate they will abandon them further.
These are mainly smaller customers. "
Berman emphasizes that "it should be remembered that there are those who can not break away from them because they are dependent on them. For companies that are larger, it will make it difficult for them to immediately leave the company because they need to find an alternative to these revenues. They take ownership of their employees, who come to restaurants. They are not our customers, but Tan Biss's, so we have no bargaining power with these companies. They do whatever they please and they actually tell us that if we do not want to stay, there will be another restaurant. "The cost of living. This is a drastic move because it is an increase of tens of percent."
"I think they cynically took advantage of the price increases in the economy when most do not touch them. They are not affected by raw materials. We are affected by the raw materials and we do the work for them. They took advantage of the mood in the economy and they raise prices" says Berman. "They do not have to deal with the end customer and they expect us to raise prices and for them it will not touch the public."
Shai Berman,
Asked what will happen in terms of prices in restaurants now, Berman replied: "We restaurants have reached the glass ceiling in terms of prices. It is impossible to raise prices indefinitely. We want customers not to feel they have to part with a savings plan to sit in a restaurant. Their expectation is that we raise the price. Feel that this time it will not happen. As mentioned, we have reached the glass ceiling in terms of price increases. We can not look into the eyes of customers and tell them that we need to raise prices again. "Too far with a cynical raise. I think companies like Cebus and Walt are sitting on the fence and they will want to see it pass. We intend to fight this move as much as we can."
Avi Haimov, the owner of Schnitzel Point, informed the company that if the decision is upheld, he will immediately disconnect from the company's services on May 1.
According to Haimov, "This is a bullying, arbitrary and clearly unjustified decision. This is while we restaurateurs are forced in pain and fear to raise costs because of real increases in the significant component, which is a raw material. We do not sell technology. The raw material has become more expensive. If I raise a price surely their profit increases. The damage they cause is that they contribute to the cost of living and they hurt our image. And cookies and say let's get rich by 25%. I'm afraid to even raise the price of my product by 10% -5%. We are hostages. We do the black work and high-tech has taken over low-tech. And Cebus,
That it is a duopoly and the state must intervene.
I am in favor of a free market, but in this case there are only two players.
Once they go up then Cebus will go up too and then Walt will go up too.
Businesses that are in areas of offices and their turnover is based on give a bite, it will gnaw at their profit.
Tan Biss was a company valued at about 80 million and today it is valued at half a billion and it is we who make the profits.
In such a sensitive period, it does not make sense to raise it by 25%, and as stated, they have no reason to. "
Haimov that the revenue through Tan Bite is estimated at 50% -30% claims that in addition to that, hundreds sent Tan Biss a message that they intend to abandon the service.
Haimov calls on Walt and Cebus to take up the gauntlet and offer a counter-proposal of lowering tariffs for restaurants and companies.
He said, "To prove that there is no cartel here and to show that they are not disconnected and that they are not riding the wave of price increases. In addition, I am going to market my restaurant to employees in front of high-tech companies who would come to eat with me and become more aggressive marketing. "A few months' money from home. I believe it will take a while and our struggle will set the tone and understand that the restaurateurs are no less and less slaves. We are not lumberjacks of the CEOs of high-tech companies, who decided to take over the market by force."
Matan Biss stated that "we are in direct and ongoing contact with all the restaurateurs and together we will continue to give the best value for our customers. Updating the commercial conditions is due to an increase in operating and development prices and recruiting staff to expand the company's service teams."
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