While three out of four French people go to work alone in their vehicle, soaring prices at the pump have already pushed many of them to seek savings.
Among them, the sharing of commuter journeys between neighbors or colleagues is booming: on the website of the National Carpooling Observatory, some 400,000 journeys were recorded in March 2022. This is five times more than there are. one year old.
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The twenty start-ups behind the connection applications are also overheated: the carpooling “lines” developed by Ecov have recorded a five-fold increase in attendance
“to reach levels well above the pre-Covid situation” ,
assures Thomas Matagne, its founding president.
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“In one month, trips have increased by 70% and registrations have almost doubled”
, illustrates Joachim Renaudin, at Karos, who has just crossed the bar of 600,000 users.
“Above all, business requests have increased tenfold,”
explains the partnership manager.
Pressured by their employees, companies now want to
“go fast”
to catch up on years of small steps in this area.
The weight of financial incentives
In fact, the involvement of (large) employers is crucial to massively increase and sustain home-to-work carpooling.
Firstly because its success is based on massification: the more employees from the same site submit offers, the more the possibilities of carpooling increase.
Then, because employers have tools to financially encourage these new habits.
On its Saint-Quentin-Fallavier site, in Isère, the Thermador group has thus converted nearly half of its 450 employees to carpooling with the support of the Klaxit company.
The group uses the sustainable mobility package to reimburse its carpooling employees up to 600 euros a year, exempt from contributions and social security contributions.
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"But the cities where we carpool the most are those where communities are involved",
confirms Joachim Renaudin.
In the agglomeration community of Troyes Champagne Métropole, the vice-president in charge of mobility intends to double the communication campaign aimed at residents with a visit to the 300 companies with more than 50 employees in his territory.
On the other hand, communities can significantly subsidize journeys so that passengers travel for free or almost free, while drivers earn between 2 and 4 euros per journey.
Very effective, this incentive must however be long-lasting.
In July 2020, Île-de-France Mobilités suspended its funding for a few months and carpooling fell by 95% on the territory, indeed recalls Klaxit in its ranking of the cities which carpool the most.
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