“Down with fashion, overconsumption, textile factories at the end of the world, exploited labor and the carbon footprint!
This is, in essence, the message sent this Thursday by militant dancers on the eve of the very commercial Black Friday, the traditional Friday of promotions exported from the United States.
“Le noise qui court”, that's the name of this collective, launched this call informally, but spectacularly… And in music.
Their “Stop fast fashion” happening, immortalized by journalist Clément Lanot, took place at 12:30 p.m. in the heart of Paris, under the canopy of Les Halles.
The place was not chosen at random… Its myriads of shopping malls, its 120 shops and its 150,000 daily visitors - passers-by and customers -
were a prime target.
Appointment had been given at the foot of the Sephora franchise.
Artistic happening in Châtelet against #BlackFriday and #Fastfashion.
pic.twitter.com/g12JvaRtfn
— Clement Lanot (@ClementLanot) November 24, 2022
Organized in great secrecy and without authorization, the happening seems to have caught the town hall of central Paris by surprise.
“Not aware”, we limit ourselves to commenting.
The thirty young dancers landed in a flash, spread out "1,000 kg of clothes" and started throwing them in all directions.
Some were dancing, others were undressing and changing, all under the dumbfounded gaze of local residents, passing customers, shopkeepers, some a bit irritated and others more philosophical.
"It didn't bother us," we comment soberly at Sephora.
The images were posted on Twitter.
A netizen praised this "magnificent and powerful message on the eve of Black Friday".
Some have pointed to the containers that supply the Halles shops, “which always come from Asia, loaded with clothes made by children, on the verge of slavery.
The happening lasted barely thirty minutes.
The dancers then flew away like a swarm of sparrows, carrying the ton of clothes.
“To be recycled”, of course!
