Worldwide: 'Que miras bobo?' it's already a catchphrase

It is popular on the web and on TV, so much so that it has now become a catchphrase throughout South America.

    "Que miras bobo? Anda pa'alla, bobo" - translated "What are you looking at, idiot? Go there, idiot" - is Lionel Messi's invective directed in a mixed area, in front of the cameras, at the Dutch striker Wout Weghorst after Argentina qualifying against the Netherlands on penalties.

Now it is a viral phenomenon in Argentina, but not only.

    The first to relaunch the phrase was Antonella Roccuzzo, wife of Messi himself, in a video at the stadium exit.

    Then "Que miras bobo" went around the world, in no time.

    The first to take up the insult and put it to music was the deejay aLee DJ (almost 40,000 subscribers on his Youtube channel), author of an electronic remix that had more than 100,000 views in three days.

Others have also tried, but the prize for originality goes to the musicians Juli Burgos, Mariano Vega and Franco Giaquinta for a drum&bass version.

    Messi's outburst to the microphones of TyC sports has also become a business: cups with the image of the Argentine champion who insults his opponent are already online (price 1,600 pesos, or about 9 euros).

Then there are the t-shirts with various designs (from 16 euros), caps (from 22 euros) and even the mate (container for the traditional Argentine drink).

    Intellectuals and journalists have also focused on Messi's words, underlining that he has used obsolete and moderate terms: Argentines would have preferred heavier insults than "bobo".

    Instead, Geronimo 'Momo' Benavides, Argentina's speaker who announced the line-ups and cheered on the fans, returned home, "expelled" from the organization of the World Cup: a short video at the end of the match against the Netherlands, in which he addresses heavy insults to the opponents of the Albiceleste and accuses Fifa, it ended up on social networks and did not go unnoticed.