What do the cities of Tira, Tel Aviv-Jaffa, Gezer and Ra'anana have in common - they have all installed the butterfly button on their municipal websites, which allows discreet reporting in the case of domestic violence, the report is forwarded to representatives of the LA Violence Association.
The butterfly button is actually a feature that can be easily installed in any application and website in the world, so that each application and website becomes a source of reporting and contact related to domestic violence.
Quite a few municipal authorities joined the project, among them: Gezer, Tayiba, Emek Jezreel, Emek Ma'ayan, Tel Aviv-Jaffa, the Lower Galilee, Gani Tikva, Ariel, Ra'anana, Kiryat Bialik, Sdot Negev, Afula, Hasharon Beach, Gush Etzion, Haifa, Menashe , Pardes Hana-Karkur and Kadima-Zoran.
Perry and Nathaniel, the entrepreneurs of the 'Butterfly Button' with Minister of Economy Orna Barbai at the President's House (photo: courtesy of the photographers)
Behind the project is the company "Kabo - connecting to a safe world", a social start-up established to minimize the phenomenon of domestic violence and whose team consists of volunteers.
The two entrepreneurs who lead the company are Peri Shalom and Nathaniel Amer.
"We believe in the butterfly effect, in which the spread of butterfly wings in one country can cause a storm in another country, and we believe that one click of our button can help a woman in distress find her way out. The purpose of the project is to make it easier for the applicant to receive assistance from the professional agencies available to the public, and this By making referrals optimally and discreetly accessible.
Our vision is to reach hundreds and thousands of websites and applications, so that when a person is in distress within the home framework, he can report and request help with a simple click of a button, with maximum discretion.
We believe in the power of the butterfly, and we are always with you, just a click away."
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Domestic violence
Violence against women