The active brand Alo Yoga is coming to Israel, and will open its first store in Israel on January 26.
The store will open in the TLV mall in Tel Aviv, and the second branch is expected to open during the year as a store within a store in Story: Dizengoff Square in Tel Aviv.
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As I recall, the brand announced a few months ago the 911 Fashion Group as the owner of the Israeli franchise, and it is currently in talks with additional locations to open more branches there.
Alo yoga is one of the most popular active brands in the world, as well as in Israel - even though it has not yet been officially launched here.
In Israel it is sold as a parallel import on the Super Pharm website, at Factory 54, at Terminal X and other places.
Soon in Israel.
Alo Yoga, photo: Foreign Public Relations
This is an expensive brand, as long tights are sold in Israel before end of season discounts at prices ranging from NIS 349 to NIS 499.
Now, at the end of the season, you can find long tights for NIS 210-300.
It is not yet known what the price policy will be with the launch of the new chain, which will also include an online site.
The decision for the brand to enter Israel is part of its international growth strategy, which centers on entering new territories outside the United States and launching diverse collections.
The stores in Israel will stand in line with the brand stores in the world.
The brand was founded in 2007 in Los Angeles by Danny Harris and Marco DiGeorge.
It has become a favorite brand among many celebrities and influencers, including Taylor Swift, Selena Gomez, Kendall Jenner, Hailey Baldwin and more, making it one of the most active fashion brands on social media.
The active sector has gained momentum in Israel and around the world, with one of the manifestations of this being the entry of Alo Yoga into Israel as well as the entry of the Lululemon chain, which will soon arrive in Israel by Factory 54.
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