Brand Studio for Carpano
Brand Studio for Carpano
With a great event at the Tomate restaurant,
Vermouth Week by Carpano began
For a week, the main squares of the country join the festivities around the
international vermouth day that is celebrated on March 21
“We are experiencing a spectacular night, a pure vermouth celebration;
with live music, artists, tapas and exclusive pairings;
and the best vermouth to start with everything”, said Inés Saccone, Brand Manager of Carpano.
Until March 26, enjoy Vermouth Week by Carpano.
While the guests arrived, the artist Checha Bouzada intervened glasses and bottles that everyone would later take home.
Later, Chule Von Wernich together with his band put on live music at night.
Talking about vermouth is talking about Carpano, the creator of the category more than 235 years ago.
"For many factors, it is the best moment in the history of vermouth," commented Juan Luciani, Carpano's Brand Ambassador, "it is the ingredient in the most important classic cocktails, it accompanies the trend of drinking drinks with a lower alcohol content and also vermouth is a super noble product, made with natural herbs, and if we have to say anything else, it is delicious!”.
Chule Von Wernich with his band.
Vermouth Week by Carpano proposes 7 days of activities in different parts of the Carpano District, from food pairings to stand up nights;
Movie afternoons, activities with artists, interventions and sunsets that can be found on the brand's Instagram.
Mery del Cerro and Meme Bouquet, present at the launch event.
"It's a whole week of uninterrupted festivities in the Carpano District," Inés shared, "we want vermouth to be celebrated throughout the country, so this year the novelty is that we add other important places like Mendoza, Rosario, Córdoba and we're going to have on Saturday 25 the closing with a fantastic sunset at the Viamonte winery”.
Tucu Lopez also came to enjoy the start of Vermut Week
second edition will feature the Carpano Originale
, an ideal cocktail for those who are new to the wonderful universe of Vermouth and very easy to prepare.
“In a short glass, with a lot of ice, we put 70% Carpano, a shot of soda and a pick of olive, nothing else, the soda gives it bubbles that are great for vermouth”, explains Luciani.
The complete list of participating venues and scheduled activities can be accessed at @carpanoarg, the brand's IG.
More information at @vermutweek from where you can also follow the spirit of vermouth lovers minute by minute.