VIDEO. World Cup: this young designer transforms football shirts into corsets

“Above all, I don't want new jerseys, the idea is to do 'upcycling', explains Maï Jarach.

In her parents' apartment in Les Lilas (Seine-Saint-Denis), this 19-year-old fashion designer takes old football shirts to transform them into corsets, all "without chemical intervention, it's not recycling ".

His creations are a snub to fast fashion.

It is “not out of environmental conviction at the start, but rather born of indignation over the mistreatment of the workforce in certain countries.

I reduced my consumption by nine to move towards ethical brands, ”she continues.

Daughter of an Argentinian father and a Breton mother, Maï first presented this project to enter her fashion school.

Then she was spotted by Youssouf Fofana, the artistic director of the Parisian brand Maison Château Rouge (MCR), who met her one day when she was wearing one of her corsets.

Excited, he offers to put them on sale during the Football World Cup (November 20-December 18).

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In three months, she found a logo, "mai:", set up an Instagram account, "@madeinmai".

"It's the first time I've made money," laughs the designer, who sells each corset for 120 euros.

"The collaboration with Maison Château Rouge relieves me of the pressure of finding a point of sale", she continues, but in the future she will have to think about how to market her work, "probably by pre-orders, since these are unique pieces”.

“I don't want to enter a mass production system,” concludes Maï, faithful to her ethics.