The Limited Times

Between robots and slow fashion, how Covid changes business models - Lifestyle

7/9/2020, 8:23:42 PM


Collaborative robots in the mechanical industries to produce in compliance with safety protocols. Mass smart work. Less disposable fashion and seasonal collections, more iconic garments and recycled fabrics. (HANDLE)

Collaborative robots in the mechanical industries to produce in compliance with safety protocols. Mass smart work. Less disposable fashion and seasonal collections, more iconic garments and recycled fabrics.
    Streaming events, digital showroom and a new relationship with customers. The Covid emergency has changed the business model of many companies. The Banca Ifis Market Watch found that 76% of the "top" SMEs, which before the crisis had two to three times the average in terms of return on capital (ROE), undertook this turn during the lockdown ) and a solid financial position.
    The study, part of the factor I project, shows that around 82% of the strongest SMEs have continued to invest in 4.0, starting from virtual reality and e-commerce, up to the disintermediation of the relationship with customers, the shortening of the supply chain and new services for remote management.
    This acceleration of the digital transformation has affected both the sectors that have strengthened in the emergency (such as technology, chemical-pharmaceutical and logistics-transport), but also the sectors of the classic Made in Italy, most affected by the impact of the crisis, such as the home system, construction and automotive. Only the companies in the fashion sector, facing the crisis of the fast fashion model, recorded a slowdown in investment 4.0, at this stage.
    The study, carried out between February and May 2020, is based on the web listening of almost 780 thousand conversations of 460 thousand unique authors intercepted on the web and on 37 interviews on a significant sample of "top" SMEs.