Built in four years through acquisitions (Neweb, Doctissimo and Aufeminin), the digital division of the TF1 group (excluding MyTF1.fr) begins this re-entry with caution but in battle order.
Since 2019, the Unify entity has brought together its online brands (Aufeminin and Doctissimo but also Marmiton, MyLittleParis and Parole de mamans) which claim more than 100 million unique visitors per month, including 48 million in France.
Crisis requires, revenue ambitions remain measured.
At this stage, Unify wants to assert itself in the advertising market.
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The period of confinement caused revenue to drop.
Despite increasing audiences (especially Marmiton whose number of page views increased by 2.5 during confinement), advertising revenue between January and June fell by 17 million euros (- 20%), to 68.4 million.
Many advertisers have cut their budgets.
While some have resumed their campaigns, others have not.
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And there is always uncertainty about their health at last
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