(ANSA) - ROME, OCTOBER 16 - Amazon Prime Day, the two days of discounts that this year was held in October instead of July, recorded a record sales for small and medium-sized businesses.
This was highlighted by the Seattle company, which also provided a list of the most popular goods in each of the 19 countries involved.
Italy is the only country where the mask is among the three most bought products, while elsewhere there has been a boom in disinfectant products.
"We are thrilled that Prime Day has been a record-breaking event for SMEs around the world, with sales exceeding $ 3.5 billion, an almost 60% increase from last year," commented Jeff Wilke, CEO of WorldwideConsumer. of Amazon, adding: "We are proud that Amazon Prime customers have saved more than $ 1.4 billion."
Looking at the most desired items, the Echo Dot - that is the cheapest of Amazon's smart speakers - is the best-selling product globally during Prime Day. But the ranking varies from country to country.
In Italy, the "Fifa 21" videogame for PlayStation 4 is in first place, followed by a brand of coffee capsules and FFP2 type masks.
Italy is the only country where the masks are on the podium.
Among the other products that have seen an exponential growth in purchases due to pandemic, the hand sanitizer gel is second in Belgium and third in Luxembourg, in the Netherlands the hand sanitizing towels are second, in Brazil and in Mexico the multipurpose disinfectants are in the ranking .
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