The Limited Times

To pollute less, the brands are removing chargers

12/28/2020, 7:19:47 PM


It's a simple and effective way for brands to lower their environmental impact. As is often the case in the small world of mobile telephony, Apple gave it a go . At the launch of its latest iPhone 12 in October, the brand announced that they would be delivered without a charging unit in the box, nor headphones (except in France). Lisa Jackson, vice president in charge of sustainable development at Apple, explained that consumers were already well equipped. “More than 2 billi

As is often the case in the small world of mobile telephony, Apple gave it a go

.

At the launch of its latest iPhone 12 in October, the brand announced that they would be delivered without a charging unit in the box, nor headphones (except in France).

Lisa Jackson, vice president in charge of sustainable development at Apple, explained that consumers were already well equipped.

“More than 2 billion chargers are already in circulation in the world,

she explained.

By not producing them, we will save 2 million tonnes of CO2 emissions.

It is as if we had taken 450,000 cars off the road ”.

Without a loader, cardboard boxes are smaller, and therefore transport costs reduced.

Paradoxically, some associations which generally denounce the ecological impact of electronic products have risen up, believing that Apple's decision is hurting consumers.

In France, it is also compulsory to sell smartphones with

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