The rumor mill is seething: According to an insider report, Apple wants to end the smartphone age soon.
iPhones are to be replaced by a new technology.
According to a report, Apple is planning an
augmented reality offensive
.
So far, all products from the
technology
area have flopped.
Apple
seems to be sure of its cause.
Kassel - It has revolutionized media consumption and
initiated
the
triumphant advance of the smartphone
: Apple's iPhone has permanently changed the everyday lives of millions of people around the world.
The US company is now planning the next
revolution:
Smartphones will soon be history.
Apple wants to make
augmented reality glasses suitable for the masses
.
At the end of 2017, a report from the media company Bloomberg made headlines:
Apple was
working on an
augmented reality headset
.
It was said at the time that the product would soon be ready for the market.
Three years later, not much has officially changed in this area.
Apple |
|
---|---|
legal form |
Corporation |
founding |
April 1, 1976 |
Seat |
Cupertino, California (USA) |
Number of employees |
137,000 (as of September 2019) |
sales |
$ 260.174 billion (2018/19) |
According to an insider report, Apple is planning an augmented reality offensive
But now new
insider reports are
heating up
the rumor mill.
According to the theinformation.com website, new details about
Apple's
future AR offensive were discussed
in an internal presentation
.
An informant reports:
Apple
wants to bring its first fully functional AR headset to the market in 2022.
A year later, a new version of
AR glasses will
follow.
AR glasses will
replace
smartphones
by 2030
.
At least that's what Apple assumes.
The basic concept of
Augmented Reality
is:
Augmented Reality (AR) is translated into German as
augmented reality
.
This is understood to mean the perception of reality with the help of a computer-aided extension - for example a
cell phone
.
Often, the term is only understood to mean the visual representation of information.
This technology can be seen in museums, for example, with images with additional information.
Apps that translate text directly from an image into a language are also a form of
augmented reality
.
Augmented reality is also used in sports television broadcasts - for example, to show the distance of a free kick in
soccer
with a line.
The basic concept of augmented reality is an additional display of information.
In contrast to
virtual reality
, it is not about immersing yourself in another world.
Augmented reality can address all human sensory modalities and is therefore versatile.
Previous experiments with
augmented reality wearables
for the face have already attracted attention in the past.
However, the breakthrough of this
technology
failed because
of mass adaptation.
The best-known example of this is probably the
“
Google Glass
”
published
by
in 2013
.
It consisted of a futuristic looking glasses frame with a small transparent display in front of the left eye.
Smartphones will soon be a thing of the past?
Apple certainly seems to be sure of its cause
The idea at the time: users should be able to view information such as time, weather and received messages directly in their field of vision - without having to take their
smartphone
out of their pocket.
However, comparatively few functions could be used on the device.
Not many customers showed interest and the “Google Glass 2015” project was at least closed to the public.
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Similar competitor projects also had little success.
The
experiment “Focals by North”, supported
by
Amazon
,
offered
designs suitable for everyday use - but the functions there are also very limited.
The unsuccessful products showed: "
Smart glasses
" and
data glasses
are, if anything, a thing of the distant future.
Apple is buying up companies that deal with augmented reality
Still,
Apple
seems
certain of its cause
.
And experts are also making
positive forecasts
.
The market research company IDC has calculated: Sales of
VR and
AR glasses are
expected to increase from around 9 million units in 2019 to up to 68 million units in 2023.
For years,
Apple
has been buying up
small companies that deal with "
Augmented Reality
" and other technologies necessary for "Smart Glasses".
“Augmented Reality is a new way of using technology.
It changes the way you work, study, play and interact with almost everything around you.
And that is just the beginning.
Welcome to a new world,
”writes Apple on its website.
Apple has an augmented reality vision
Apple's vision
: to create stylish and fully functional glasses that use
augmented reality
to project
all the functions that are important in everyday life
into the field of vision
without being connected to a smartphone
.
It seems that the company is certain that this new technology will gradually end the smartphone age over the next few years.
But before the group declared smartphones superfluous, the new iPhone 12 was first presented at the Apple keynote - but there is already criticism here because accessories are missing.
(Jan Wendt)