Digital Altaroma closes positively

(ANSA) - ROME, FEB 20 - Altaroma ends today its three days of events with a positive balance that arrives in a note. The consortium company of which the Chamber of Commerce of Rome, Lazio Region, Risorse per Roma, Metropolitan City of Rome Capital are members, has concluded its long journey to find its soul, repositioning Rome after years and definitively entrusting it with the role of "incubator" of emerging talent of fashion and design. Between the other in the balance of a country with three cities of fashion, with Milan for pret a porter and Florence with the Pitti salons. "IlCinema has never been so true. Fashion has never been so close" commented Adriano Franchi, general manager of Altaroma, at the close of the calendar of fashion shows held in Cinecittà studios. This was a completely digital edition, broadcast in live streaming and compressed over three days, which recorded for the first time the total absence of the public in attendance, but an online turnout higher than the September edition, which had launched the first experiment in digital. . Created thanks to the support of the members and the support of Ice Agenzia, the Ministry of Foreign Affairs of International Cooperation, the event is now regarded as the outpost of independent fashion and emerging talents of Made in Italy. And not only since new talents from abroad are starting to appear, such as the French Alexandre Blanc. Here are some numbers of this event: 97 brands / designers participating in the events on the calendar; 156 trabuyers, showrooms and concept-stores accredited on the digital platform, of which 98 foreigners; 190 accredited journalists from abroad and Italy; 30 events on the platform; 20 students of the final works of schools and academies; 18 live streaming events; 14start. Over 50,000 users who followed the event online. (HANDLE).