From GenZ attention to food sustainability and food waste

Love and trust for products of excellence Made in Italy, Dop and Igp, attention to environmental sustainability even at the table, and the fight against food waste: these are the key elements of the agri-food chain of tomorrow for young Italians. The trend emerges with the study conducted by AstraRicerche per McDonald's on the expectations and behaviors of young people (15-25 years) towards the ecological transition. The data were presented in the series of meetings that touched Sicily, Emilia-Romagna and Veneto, entitled "From production to consumption, the challenge of quality agri-food towards ecological transition", organized by the Qualivita Foundation and Origin Italia in collaboration with McDonald's. The results show in particular that the "younger generations clearly know,much more than the general sample, the concept of ecological transition of the food chain (60% vs 42.2%), but they also say they want to know more (40% vs 35.0%): a sign of a truly interested and curious commitment ". The researchers underline that "Generation Z, when it comes to the negative impact of the different phases of the supply chain, puts consumer waste first (51%), followed by transport (47%), industrial processing / transformation (44%). ), and packaging (40%) ". The level of knowledge of DOP and IGP certifications is very high (91% of young people interviewed), while the level of confidence in food certifications is lower but still high: 66% of young Italians believe the Made in Italy brand is synonymous with guarantee.the concept of ecological transition of the food supply chain (60% vs 42.2%), but they also affirm that they want to know more (40% vs 35.0%): a sign of a truly interested and curious commitment in this regard. "The researchers underline that" the Generation Z, when it comes to the negative impact of the different stages of the supply chain, puts consumer waste first (51%), followed by transport (47%), industrial processing / transformation (44%), and packaging ( 40%) ". The level of knowledge of DOP and IGP certifications is very high (91% of young people interviewed), while the level of trust in food certifications is lower but still high: 66% of young Italians consider the Made in Italy brand a synonymous with guarantee.the concept of ecological transition of the food supply chain (60% vs 42.2%), but they also affirm that they want to know more (40% vs 35.0%): a sign of a truly interested and curious commitment in this regard. "The researchers underline that" the Generation Z, when it comes to the negative impact of the different stages of the supply chain, puts consumer waste first (51%), followed by transport (47%), industrial processing / transformation (44%), and packaging ( 40%) ". The level of knowledge of DOP and IGP certifications is very high (91% of young people interviewed), while the level of trust in food certifications is lower but still high: 66% of young Italians consider the Made in Italy brand a synonymous with guarantee.but they also affirm that they want to know more (40% vs 35.0%): a sign of a truly interested and curious commitment in this regard. "The researchers underline that" generation Z, when it comes to the negative impact of the different phases of the supply chain, puts consumer waste comes first (51%), followed by transport (47%), industrial processing / transformation (44%), and packaging (40%) ". The level of knowledge of DOP certifications is very high. Igp (91% of young people interviewed), the level of trust in food certifications is lower but still high: 66% of young Italians consider the Made in Italy brand a synonym of guarantee.but they also affirm that they want to know more (40% vs 35.0%): a sign of a truly interested and curious commitment in this regard. "The researchers underline that" generation Z, when it comes to the negative impact of the different phases of the supply chain, puts consumer waste comes first (51%), followed by transport (47%), industrial processing / transformation (44%), and packaging (40%) ". The level of knowledge of DOP certifications is very high. Igp (91% of young people interviewed), the level of trust in food certifications is lower but still high: 66% of young Italians consider the Made in Italy brand a synonym of guarantee.when it comes to the negative impact of the different stages of the supply chain, it puts consumer waste first (51%), followed by transport (47%), industrial processing / transformation (44%), and packaging (40%) ". The level of knowledge of DOP and IGP certifications is very high (91% of young people interviewed), while the level of trust in food certifications is lower but still high: 66% of young Italians consider the Made in Italy brand a synonym of guarantee. .when it comes to the negative impact of the different stages of the supply chain, it puts consumer waste first (51%), followed by transport (47%), industrial processing / transformation (44%), and packaging (40%) ". The level of knowledge of DOP and IGP certifications is very high (91% of young people interviewed), while the level of trust in food certifications is lower but still high: 66% of young Italians consider the Made in Italy brand a synonym of guarantee. .the level of trust in food certifications is lower but still high: 66% of young Italians consider the Made in Italy brand a synonym of guarantee.the level of trust in food certifications is lower but still high: 66% of young Italians consider the Made in Italy brand a synonym of guarantee.