Not taking enough time to research the market and test your idea.
This is one of the main mistakes of a business creator.
To circumvent these risks and limit breakage, Sophie Tulpain, founder of Colibris, a zero waste accessories brand, decided to become a self-entrepreneur by creating a microenterprise in September 2019, after leaving her position as digital manager in fashion.
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The opportunity for her to take the time to select and recover recycled fabrics and to make her creations.
“The status is ideal for concretely testing the launch of my activity, checking customer expectations and developing my business without pressure and without incurring any costs,”
explains the 31-year-old Lille entrepreneur.
"Uncertain context"
If it is for Sophie Tulpain a professional life project, for others the status represents a complementary activity.
The microenterprise allows them to engage in entrepreneurship, to gently test their concept,
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