“I wanted to tidy up the locker room and find a clear grid with strong incarnations,”
explains Karim Nedjari, the new CEO of RMC and RMC Sport.
“It is true that these last two or three seasons RMC has seen some erosion.
We were hit hard by the Covid crisis and by the confinements because 50% of RMC's audience is on the move, ”
adds Hervé Béroud, Deputy CEO of Altice Media.
The latter wanted to greet Alain Weill and Frank Lanoux, the two historic leaders of NextRadio TV and RMC, who piloted the station for twenty years before leaving the group this summer.
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The new team does not deny the difficulties.
After a cycle of two decades of uninterrupted growth which brought the station to more than 8% of audience, it has been going through a period of hesitation for three seasons.
And the audiences felt it: RMC ended the season with 5.8% cumulative audience.
"RMC is entering a new cycle of growth",
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