For nine days, from September 27 to October 5, Paris will once again be a party, with shows organized all over the capital, crowds, black sedans with drivers (and the traffic jams that go with it), launches, cocktails, private evenings between fashion people… After eighteen months of collections presented in the form of videos on brand websites and social networks, the “real” parades are back this week.
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With some conditions, however: sanitary pass required at the entrance, limited gauge in all spaces, imposed masks and regulatory meter for the public (even more) handpicked ... But what does it matter!
Paris is once again becoming the capital of fashion with nine days of festivities and around thirty “face-to-face” parades for almost as many presentations, registered on the official calendar.
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There is an almost unanimous aspiration of brands to return to physical events in the capital
, explains Pascal Morand,
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