There seems to be no one who does not talk about the fashionable item that US President Joe Biden chose to wear while getting off an Air Force One plane at Ben Gurion Airport, and we are of course referring to Ray Ban's sunglasses.
Biden is known as a fan of the brand, and is often seen with the glasses in the classic pilot model, which he has been wearing since his youth as a young boy.
650 shekels.
Ray Ban, Photo: PR
Since Biden entered the White House, there has been an increase in demand in the United States for the pilot model of Ray Ban spectacle pilots.
In Israel, they are sold for NIS 650 in optical stores.
Ranit Kolkint, VP of Marketing for Locosotica Israel, said that "The royal and historic visit of US President Joe Biden to Israel will be remembered for many years to come, both thanks to the exciting encounters and the fashionable look with which he chose to get off the plane. Ray Ban's pilot collection is one From the most beloved and temporary eyewear collections among all the eyewear brands in the world. "
"The black model is an iconic model that receives new interpretations every time, with a winning design base, and always leaves it as one of the most coveted and best-selling models."
Yaron Amir, VP of marketing for the Opticana chain, added that "we have recently witnessed an increase of about 10 percent for this model of glasses in Israel."
He said: "Ray Ban's pilot model is the brand's first model. It was first created for United States pilots in the 1930s to make it easier for them to dazzle the sun. They were particularly light compared to the glasses the pilots wore up to that time. Fashion is in demand. "
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