That Big Brother is a success should not be news.
It is
a Dutch format released 24 years ago and tested -and highly approved- in many countries
.
The striking thing about this tenth Argentine edition that has just lowered its blinds -with peaks that exceeded 30 rating points- is that
it occurs on open television in the doldrums
.
Marcelo Tinelli did not work with his
Canta con conmigo ahora
, the screen did not wake up with the return of
Mirtha Legrand
at 95,
Susana Giménez did not dare to appear
, national fiction was conspicuous by its (almost) absence, few products were released and, Suddenly,
an old successful formula that changed the future of the audiovisual league is dusted off
, at least in the
three G
championship : although streaming thrashes,
open TV showed that it can still like and thrash
.
And that was achieved by the
Big Brother
who has just consecrated Marcos Ginocchio from Salta as champion, ahead of
Nacho Castañares
and
Julieta Poggio
, the other finalists.
One could only stay with
the strength of the rating that positioned it as the most viewed last year and so far this year
.
He debuted on October 17 with 21.5 points, hit his floor with 15.7, hit his ceiling with 28.5 in the final and, after more than five months,
closed with an average of 20.2 points
.
Marcos, the last to leave the house, already at dawn this Tuesday.
As much as the networks have been insisting for weeks that Marcos won, the expectation to see how the podium would turn out
heated the needle this Monday to peaks of 30.9
... A TV of good old times.
But not only does a program live by rating: it also depends on content (one thing does not always impact the other).
Let's see a
Top five of the best and the worst
of this Telefe reality show.
The best
1. The duo Alfa & Romina
Of the 20 participants, they managed to stand out,
especially when they formed a duo that seemed unbeatable
.
Out of empathy, because they are two of the biggest in the house (he turned 61 in the middle of the contest), out of chemistry and out of affection built on the strength of coexistence, they formed a couple who knew how to take the reins of the running of the
bulls
.
Alpha and Romina, a different couple in the game.
They understood each other wonderfully, they contained each other and, for many,
they officiated as "the parents" of the game
.
Their take-off platform was the kitchen: they always cooked and they cooked deliciously, according to the diners.
And they washed and tidied.
The weight of the experience added to them, but
the difference was made by going back and forth between them
.
Until one day
Alpha (by far, the most television character of all)
told him something about his game and his daughters and the crisis began.
And
we all lost
, televisingly speaking.
In addition to the fact that he left too soon to the detriment of the cycle.
The rating dropped: to such an extent that they invented an excuse to make it come back
.
And he came back not once, but twice: and, the second time, to be best man at the playful wedding of Julieta, Nacho and Marcos, and he
ended up being the groom... to ask Romina to marry him
.
2. The dynamics of the program
Between elimination galas, nomination galas, debate, intimate report and
The night of the ex
-satellite sending office-,
Big Brother was, for the first time, seven days on the air screen
.
And all content powered by
Pluto TV
streaming .
This rhythm, well sustained, invites the fidelity of the viewer
.
3. The style of Santiago del Moro
At the last gala, Del Moro took off his shirt to wear the light blue and white, to pure euphoria.
For him they were neither the
"brave"
of
Soledad Silveyra
nor the
"little brothers"
of
Jorge Rial
.
They were the
"players"
, some participants whom
he decided to contain with permanent tickets through a television mounted in the living room
, and with two visits to the house.
Despite the fact that there are sometimes
Released more information about the "outside",
he knew how to balance on that finite line between real life and reality
.
He saw it, those five months or so, as if standing on tiptoe on the threshold.
And, from that pirouette, he came out very well.
He shone with energy, with the timing of the conduct of the gala that was, he used his experience in
Intratables
to be able to bring order to some hectic debates and consolidated himself as
one of the all-terrain drivers of a TV that needs motivators
.
And he also showed commitment, as he reflected the other night when he wanted to make his position clear in relation to the Jey Mammón case:
"I don't have a pious look"
(on the subject of child abuse).
4. Making walls with networks and streaming
Taking advantage of the technological times that are running,
the channel decided not to remain comfortable with the traditional format
of an open TV reality show, but instead made the most of the permanent content of Pluto TV and
the life of its own that the program generated on Twitter, Twitch or on Instagram
.
He threw walls with one and the other and, many times, triangulated for the benefit of the production, the participants and the public.
The fandom of Marcos, Julieta or Nacho, to name a few, grateful.
Being at home,
many "players" exceeded one million followers on Instagram
.
5. "Happy Sunday" scent
The year is 2023. And, from time to time,
the climate in the studio during the nomination or elimination galas smelled like TV from the '70s and '80s
.
For those of us who saw it, it was reminiscent of the good old days of
Happy Sunday
, with participants playing games, with a driver in the middle of the studio and
an euphoric grandstand
.
Without the need for encrypted messages or state-of-the-art screens,
people held homemade cardboard written with love and fanaticism,
and shouted
"Tomatelá"
, a classic from Silvio Soldán's emblematic student program.
The picnic in the stands and the
"Let's see, let's see how he moves his tail..."
were missing .
Worst
1. Revolving door
Rodolfo, Nacho's father, was one of the relatives who stayed for 15 days.
he ël even set up his own hairdresser's there.
Although the rules of the format are elastic, this tenth edition
erred excessively on the resource of including people and complicating the isolation
.
Until the entry of the two of the repechage (Camila and Ariel), near the end of the year, or the return of three exes (La Tora, Agustín and Daniela) there was not much to say about it.
But then
six relatives entered for a few days
, which in several cases lasted two weeks, then
Alpha returned with a very unclear mission
(more need for rating than justification for the game), later they were
more familiar to the four finalists
, another One day
the house was reopened
for one of Marcos' brothers who lives in the United States, then
the first three eliminated returned
for a week,
then all for the "wedding".
And, long before, the two pets, Mora and Caramelo, had arrived by surprise.
To all this
is added the two visits from Del Moro
.
As None
, by Homero Manzi,
says , "
That door was opened for your passage..."
and for those who pass by too.
2. Longer is not always better
The
longest
Big Brother in history
was held in Germany and lasted 365 days
.
Obviously, compared to that mark, the 162 of this local edition seem like a trifle, but there were several moments this season in which
the cycle seemed to be punctured
.
And
the videos about "the inside" came lighter and lighter.
Perhaps some characters who knew how to spice up the shadows of coexistence, such as Coty or Alfa,
left too quickly
.
And then it seemed that nothing happened.
And,
more than once, nothing happened
.
Of course, if the numbers are good, the need to continue getting the most out of the golden orange is understood.
But the risk was not small.
Perhaps this opening of doors is explained there so that new people enter and
something interesting happens on television
.
There were moments of boredom on television, with forced controversies or tapes that showed the minute by minute of the puppies
, who knew how to play more than the players who were left on the field.
It was going to last three or four months, but
no one imagined this audience phenomenon
.
3. Intrigues that were deflating fast
The suitcase that Alfa brought into the house was almost 20 days unopened.
Thousands of theories were woven.
Inside was the ad for the new GH.
"Oh, this was it?"
.
That question was heard more than once inside the house and was often read on the networks as soon as a mystery posed by the production through Del Moro was revealed.
What
was inside Alfa's suitcase
,
what did the fearsome red envelopes contain
,
who made the spontaneous one
,
what punishment is there for such
(not always measured with the same rod),
what prize is there for the family member chosen by the public...
TV knows how to live on intrigue, riddles and the enigmatic game.
But, on several occasions,
the sought-after tension collapsed before the evidence
.
One thing is the tension and another is that the rope is cut without even scissors.
4. A questioned casting
In the first four or five eliminations, the ejected tried to explain why they were out so quickly.
And
hit him with the
"I was wrong"
.
Or with
"My game was not understood"
.
There were
characters who did not perform on television, not even when they had the chance to re-enter
, such as the case of Juan or Martina, among others.
5. Sponsors kill need
One of the challenges of the format is getting by with what's there, without the chance to go to the Chinese store, to the kiosk, or to have an overcrowded refrigerator.
That is why every week a challenge was posed for managing the budget: if the test was successful, they had a good amount of "money" to go to the little market set up in the studio.
Rarely did they get a full budget.
But
they never reached hunger or stinginess in the reservations
, since the sponsors entered their products to tell about everything:
what pizzas, what beer, what hamburgers, what fruit juices...
We already know that this is a game, that it is television, and that
any format can be adapted
.
But, in some points, perhaps it is better to guarantee the ABC of the mother product:
coexistence, social and technological isolation and the need when resources are scarce
.
Bonus track
Registration is now open for the eleventh edition of this format that returned - 21 years after its premiere in Argentina - to
shine on a television in which the stars of always are as off
.
look too
How was the rating of the Big Brother final
After the final, Nacho returned to the Big Brother house