The big day. Or the bad day. "Damn! Is it today? I thought it was tomorrow and I wanted to come earlier. I stayed at 15 euros. That's huge! Laurent, in his fifties, complained on RTT on Monday. On January 15, the Louvre Museum drastically increased its prices, going from 15 to 22 euros per admission. "Oh all the same! That's half as much, well, a third! A visitor hisses in front of the Pyramid, opening his eyes wide, uninformed. "It's a lot. For a family, it can go up to 100 euros if they are non-European tourists," calculates Stéphane, a young unemployed man.
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Many didn't know. The museum didn't shout it from the rooftops like it does when it receives Beyoncé. The information, sent to the press on 8 December – so that the unions would not leak it – was entitled: "More than one in two French visitors enter the Louvre Museum for free" (people under 26 in the European Union, job seekers, etc.), with a small final paragraph "A new pricing in 2024", justified "to maintain the quality of reception".
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