The Limited Times

Microentrepreneurs, single-parent families, residents of rural areas... How Axa wants to cover those “excluded from insurance”

2/22/2024, 6:01:21 AM

Highlights: Leading French insurer is preparing to launch contracts dedicated to households who struggle to obtain insurance. This is one of the pillars of its new roadmap, which involves accelerating its growth. Between 15% to 20% of French people would be in this situation, mainly single-parent families, households living in rural areas and microentrepreneurs. These new contracts certainly include fewer guarantees than the more traditional ones, but… This article is reserved for subscribers. You have 80% left to discover. Flash sale -70% on digital subscription I ENJOY IT Already subscribed? Log in.


The leading French insurer is preparing to launch contracts dedicated to households who struggle to obtain insurance. This is one of the pillars of its new roadmap, which involves accelerating its growth.

“Insurance plays a vital role in society

,” insists Thomas Buberl, CEO of Axa.

As risks multiply, whether on a climatic, geopolitical or economic level, the leading French insurer wants to play a more important role in terms of

“social inclusion”

.

This is one of the pillars of its strategic plan for the next three years (2024-2026).

In this context, Axa has just designed contracts dedicated to populations who, in this period of inflation and sharp increases in insurance prices, are struggling to cover themselves, due to a lack of resources or contracts adapted to their needs.

Between 15% to 20% of French people would be in this situation, mainly single-parent families, households living in rural areas and microentrepreneurs.

Axa is preparing to launch new ranges of car and home insurance and offers designed for microentrepreneurs.

These new contracts certainly include fewer guarantees than the more traditional ones, but…

This article is reserved for subscribers.

You have 80% left to discover.

Flash sale

-70% on digital subscription

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