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Embarrassing bulletproof glass: Musk loses $ 770 million in one day

2019-11-23T15:02:05.842Z


Elon Musk wanted to present the toughest pickup in the world. But that went wrong. In addition to the bulletproof glass of his new car, the confidence in the Tesla share was damaged. That makes him even poorer.



Tesla's new pickup truck could have been from an eighties science-fiction movie: It looks a bit like the future of Arnold Schwarzenegger, leather jackets and "Mad Max".

The almost triangular "Cybertruck", of course, powered by electricity, should be Tesla's frontal attack on a core segment of the US auto market. More and more Americans are buying flatbed trucks, also like e-pickups. Tesla wants to get involved in this segment from the end of 2022.

The sales promises for Tesla's "Cybertruck" are Tesla typical cocky: The pick-up is to make it in 2.9 seconds from 0 to 100, faster than a Porsche; he should have a range of up to 800 kilometers - and to be unbreakable.

"You want a truck that's really tough," Tesla-Greener Elon Musk, 48, sounded at a presentation Thursday night in suburban Los Angeles. A truck that could not be damaged by a sledgehammer. So a Tesla designer slashed Tesla's steel male fantasy with a sledgehammer, actually doing no harm.

But when the designer threw an iron ball against one of the bulletproof glass panes, it suddenly became embarrassing. " Oh my f *** ing God, " Musk shouted, as the glass shattered.

Video

Ringo HW Chiu / AP / DPA

A second attempt with a second iron ball, this time thrown less hard, also contributed to the improvement of the situation. Again shattered the allegedly indestructible bulletproof glass.

"We do not know what's going on," Musk said. "We get that under control."

On the stock market, the fuck-up did not inspire enthusiasm. The Tesla share lost around six percent in value by Friday night. Musk, who holds a significant stake in his company, was suddenly poorer poorer. He lost $ 768 million in one day. However, it is still around $ 23.6 billion.

photo gallery


13 pictures

Photo gallery: Tesla's pick-up competition

The question is how customers accept cybertruck in the long run. Analysts are divided on this point. "The destruction of indestructible bulletproof glass is not a good start," said Deutsche Bank analyst Emmanuel Rosner. However, Ben Kallo of the US investment bank Baird said that the discs may not be the most relevant components of a car - even if the glass mishap is sure to be good meme food first.

Source: spiegel

All business articles on 2019-11-23

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