The king of down jackets at a high price does not fear global warming or the cooling of the luxury sector created by the coronavirus. "I am very confident in the long term for luxury and for Moncler," says Remo Ruffini, CEO of the firm. China is a very strong country and I am sure it will emerge even stronger. ” Moncler presented on Wednesday in Milan the third edition of its “Genius” project: a series of collaborations with designers and other brands. This year, Moncler will thus be marketing, in limited series, a Rimowa suitcase, an Mate.bike electric bike and collections designed by JW Anderson and Simone Rocha.
"These collections, which represent 10% of our turnover, make it possible to supply our 273 stores with new items each month, where a space is reserved for them, and to maintain the prestige image of Moncler," summarizes Remo Ruffini. This Italian is a 22% shareholder of Moncler, which he bought on the verge of bankruptcy in 2003, before
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